Released on = August 8, 2007, 1:12 pm

Press Release Author = Alison Kramer

Industry = Marketing

Press Release Summary = 919 Marketing Company was recently recognized as one of the
leading PR success stories of 2007 by an industry leading trade journal. In PR News'
Top 100 Case Studies in PR Vol. 3, 919 was featured for their successful campaign in
promoting the leading pharmacy chain in the state, Kerr Drug, and its Beat the Bug
program.

Press Release Body = 919 Marketing Company
FOR IMMEDIATE RELEASE
August 8, 2007

PRESS RELEASE:
Contact: Alison Kramer, 919-459-8157, akramer@919marketing.com

919 Marketing Recognized in Top 100 PR Case Studies
Triangle-based agency recognized for using innovative media relations tactics.

Raleigh, N.C.-919 Marketing Company was recently recognized as one of the leading PR
success stories of 2007 by an industry leading trade journal. In PR News' Top 100
Case Studies in PR Vol. 3, 919 was featured for their successful campaign in
promoting the leading pharmacy chain in the state, Kerr Drug, and its Beat the Bug
program.

"We kept our media relations approach to Kerr's program infused with simple yet
effective outreach tactics," said David Chapman, CEO of 919 Marketing. "As a result
of our strategy, more than 2 million of the store's customers and potential
consumers received the message."

Each of the 100 case studies featured in PR News demonstrates some facet of
ingenuity, innovation or integrated thinking-illuminating communications as a
function that has matured with poise and established its indispensability to
business practices. The issue delivers an analysis of key news, as well as
strategies and success stories in PR and marketing.

Several of 919 Marketing's initiatives were highlighted including their streamlined
messaging, personalized communication, highly developed relationships with the
media, and executed promises. More than 25 major television network broadcasts and
over 40 newspapers featured stories about Kerr Drug's flu vaccination clinics,
edging out media coverage of some of the chain's major competitors including Eckerd,
CVS and Walgreens.

A product of Access Intelligence LLC., PR News is the most trusted, executive level,
reader-supported publication that helps enhance and assess the business impact of
public relations. For the fifth year running, 919 Marketing is listed as one of the
elite public relations firms in the Triangle.
***
About 919 Marketing Company
919 Marketing Company is a hybrid business consulting and marketing communications
firm, located just minutes from North Carolina's Research Triangle Park. A team of
seasoned, senior level consultants, 919 develops winning business strategies and
provides the marketing horsepower required to produce clear, measurable and
recognizable results. 919 has helped clients such as Caterpillar, Duke University
Medical Center, Springboard Hosting and Tech Resource Group, by increasing revenue,
developing their competitive advantage, and improving efficiencies. To take your
company to the next level, call 919-557-7890 or visit: www.919marketing.com



Web Site = http://www.919marketing.com

Contact Details = Contact: Alison Kramer, 919-459-8157, akramer@919marketing.com